Although AIMC is built around the distribution of Medicare insurance products for an aging population, they aren’t “old” by nature.  Quite the opposite, and as part of harnessing company growth to slingshot their brand reinvigoration, we had the opportunity to assist with the design of a new suite of cards for their staff at all levels.  After plenty of experimentation with materials and finishes, we found a design that hit all the right buttons and came in at their budget.

Calculated and balanced, these standard-size cards feature a mesmerizing but subdued spot-gloss pattern on the front of the card to catch the light at certain angles and lend an added surprise for anyone that runs their fingers over the card surface.  All pertinent information is placed on the back of the card in a well organized hierarchy.  The upmarket black and grey tones are contrasted by a jab of yellow here and there for accent notes to keep things interesting.