Flashback enjoys tremendous flexibility across all kinds of consumer markets with its adaptable scan code technology, and found a promising avenue in the health sector through their PostDoc Medical sub-brand. Flashback turned to longtime partner Bradford Ink with another task – build the graphic front end for an eye catching and useful app to be deployed in their newly branded mobile tool.
Bradford Ink worked closely with Flashback’s team of coders and analytics experts to first map out a general game plan and series of screen progressions. From there, the next challenge was developing a new set of graphic elements as the basis of the app’s construction and touch points. It was important to keep Flashback’s brand DNA intact, but also push PostDoc in its own distinct direction.
From there came the most important step; ensuring that the new graphics were built into a user interface that incorporated a level of intuition that you might call “bombproof” for users. We went through multiple editing passes to finally settle on a series of screens and tool actions that ensure any user base, of any age, could easily and naturally navigate the app.
PostDoc Medical is sucessfully undergoing continuing long term closed-group testing and feedback, and will hopefully be available to the general public soon through select healthcare channels.