Working closely with the Prospector’s family, we were able to find that their signature product is an extremely rare, deep black gemstone called “Georgia Midnight”, mined exclusively by the owner.  It was decided that moving forward, we would showcase this amazing gem in the branding and use it as an aesthetic calling card to strengthen the impact and interest of the business both locally and across the southeast US.

Moving forward with the Georgia Midnight theme, the thick-stock business card features both spot gloss highlights and a combination of silver and gold metallic foils on both sides to really complete the elegance of the presentation as well as accurately recreate the actual look of the Georgia Midnight gem.

The owners report that the cards provide them with endless conversation opportunities and customer interest at both the store, and industry-specific shows.

The website carries the Georgia Midnight look even further in combination with a bevy of custom graphic details such as dividers, badges, headings, and image frames.  That approach was pursued to again drive home the finely crafted, individual nature of the Prospector’s family-owned and staffed experience.  In addition to some beautiful photography and detailed business information, the multi-page site also features social media connectivity.

Bradford Ink provided client comps, page mockups, and all graphic elements for installation, while the site was both hosted, assembled, and launched by local web design company Look2Find.