Bringing The Kids set out to create a travel blog for families trying to seek adventure in their life, but running into real, actual roadblocks that your average family would experience. Where can you go with kids of a certain age? How to make it fun? Best ways to travel so everyone gets to have a good time? This pragmatic guide needed a logo that covered a variety of destinations and was compact, whimsical and eye catching but also told the broad story of adventure on the open road.
Starting at the very foundation of the challenge, the first order of business was how to make the logo feel cheery and instantly comfortable. The client wanted a storybook illustration style that exuded a playful tone. Bradford Ink was able to work out a solution and then create a design that combined layers of depth within a compact circular composition that fit anywhere in the blog’s header or footer, and would be particularly wells suited to social media platforms. The highly colorful, visually interesting result was a success and had all the charm and activity the client was hoping for.