DiversiTech Corporation serves the HVAC industry throughout the US and abroad with market leading equipment, chemical, and hardware products. Work was carried out as an in-house designer over 4 years creating and overseeing the organization of all product artwork in collaboration with Marketing and Engineering. Work included everything from concept creation, layout, proofing and editing, to rollout and promotion.
Primary focus consisted of product packaging, displays, labels, and sleeves. This work was carried out in coordination with in-house equipment and 3rd party print vendors to ensure products were delivered on time and looked competitive and relevant on retail shelves.
Print items included a broad spectrum for both in-house and retail uses, designed to both showcase the product line and also promote seasonal sales and offerings.
Lines were carefully conceptualized with Marketing leadership to ensure the new vision was executed with a unique but familiar aesthetic to ensure good customer reception but still leverage a competitive advantage with new, bold appearances.
Items shown below are marquee products that best show product line execution as examples from the company’s full catalog of offerings.
