Outland reached out to Bradford Ink to assist in developing a fresh logo for a brand new business entity. Far from your average engineering and resources firm, Outland put great emphasis on capturing the wild essence of water’s natural power and the constantly evolving means of understanding and controlling it in an age of heightened awareness in sustainability and green solutions.
This logo was a challenge, but highly rewarding to work on due to the expanse of emotion and expertise we aimed to capture with this design. While any engineer will naturally seek out the greatest technology available to them, part of Outland’s core values was that, paradoxically, the greatest understanding can often come from looking back at the simplest, most ancient solutions. In this way we decided to focus on the raw power of water combined with a circular slide rule. This tool has a deep engineering legacy and the circular form also calls forth the nature of the water cycle itself, from sky to ground and back again. The colors are simple, and the title text is broad and sturdy to evoke a sense of planted, lasting heft.