urSwim is a very interesting new kind of swim school - they come to your home or neighborhood pool instead of you having to take the kids to a swim club. Such a unique business needs an equally unique business card, so after discussions with the owner, Bradford Ink. was able to come up with this semi-opaque aquatic design that offers the illusion of looking down into a pool! As a bonus, the plastic cards are impervious to water and have a bright, luminous feel that goes hand in hand with the outdoor nature of urSwim’s business.

