Silver and Gold

Silver and Gold

08 July 2011,   By ,   0 Comments

I was lucky enough to get a few business cards back from my friends at Prospectors Pouch in Kennesaw, GA.  It’s not often that I get a chance to see my work once its printed, and these cards had a few things I rarely get to play with so I was super excited to see them, and wanted to share them with you.

There are literally hundreds of ways to build and customize a business card, but one of the more interesting effects is the use of metallic foil.  There are metallic inks as well, but nothing comes  close to the shine and brilliance of actual metal.  For Prospectors Pouch, I built the card around the look of a gem they discovered, and mine, called Georgia Midnight.  It has a dark, onyx-like appearance and is speckled with silver and gold.  We used not one, but two colors of foil which is unusual, but was necessary to produce the gem’s likeness.  In addition to the use of metallic foil, we also used spot-gloss, which is the application of a gloss coat to certain areas of the artwork.  This gave me the ability to enhance certain features of the card without sacrificing a defined color palette.

We ended up with a visually interesting, classy, and unforgettable business card that will be part of an even larger graphics suite to help Prospectors Pouch refresh their look and bring in new sales.

Prospectors Pouch cards with spot gloss effect

Prospector's Pouch cards with foil effect

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